HLW Dental-Instruments

Since 1993 HLW produces a wide range of contemporary and innovative dental instruments with continuous development and distributes them worldwide. The main focus is on surgical, periodontal, implantalogy and orthodontic instruments.

Our fields of activity

  • Project Management
  • Web design
  • Frontend Development
  • Backend Development
  • Text services
  • Graphic design (catalogs and other print products)

Our Services

  • Consulting
  • Concept
  • Design
  • Texting
  • Programming
  • CMS integration (TYPO3)
  • Frontend design and FE/BE configuration via own extension
  • Localization in four languages
  • (SEO) optimizations
  • Browser compatibility
  • Technical data protection adjustments
  • As well as additional catalog relaunches, packaging and retouching work

The Task - Website relaunch

The website of the dental instrument manufacturer HLW was a web business card with the possibility to download the current catalogs. Our task was a re-design to make the website more modern and user-friendly as well as to better present the catalogs and products.


The realization was done with the content management system TYPO3. To keep the maintenance of the website as simple and intuitive as possible, we also made a few small adjustments to TYPO3, which can also be easily adopted with each subsequent system update. At the beginning of the project we started with the design relaunch of the main catalog.

Due to the redesign of the catalog we created the design of the new website and a new corporate design. To integrate the design into the CMS we use our own extension. In our extension we also use many components like sliders, accordeons, lightboxes etc. to make future CMS updates even faster and more cost efficient.

The following custom plugins were created by us:

  • Catalog Plugin
    • for the display of the catalog double pages with zoom functions in a lightbox and with a magnifying glass function.
    • Category view for the main catalog
    • Detail view for the implantology catalog
  • Responsive navigation

Other special features:

  • In this project, we use the Layer Slider for TYPO3 to display products animated in a slider.
  • The website is offered in 4 languages (German, English, French, Spanish).
  • Through some additional optimizations we were able to increase the visitor rate.

The result in numbers


of visitors


of page views


Increase of the
traffic through Google



Client Feedback

"Our international distribution company has been working very successfully with the company nacuba for many years. All of our requirements were solved by the owner Mr. Etterer, to our complete satisfaction...! From catalog design to printing, label design, idea support, layouts, creation of our website as well as provider support and subsequent monitoring, we always received a complete all-round service from one company.

Thanks to the professional website design by nacuba, we have been able to win numerous new customers internationally. Our customers also praise our web presence, which always makes us very happy. Mr. Etterer has a lot of experience and extensive knowledge in his field, is always friendly, fast and accessible! We can only recommend the company nacuba to everyone...! 5 stars..."

Bernhard Wilfer

HLW Dentalinstruments GmbH

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